Watson, J. Clarkson, R. Donovan, B. Given that the media plays a large role in influencing youth culture, portrayal of smoking in the media is of concern. The results showed that young people perceived smoking in these media selections to be normal and acceptable.

To improve smoking prevention efforts, better methods for identifying at-risk youth are needed. The widely used measure of susceptibility to smoking identifies at-risk adolescents; however, it correctly identifies only about one third of future smokers. Adding curiosity about smoking to this susceptibility index may allow us to identify a greater proportion of future smokers while they are still pre-teens.

We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. The results are alarming for both medical experts — who would rather kids not smoke — and for the e-cigarette industry, which is increasingly marketing its products as smoking-cessation tools for adults. The paper comes on the heels of a major clinical study that showed e-cigarettes helped a small proportion of adult smokers quit cigarettes.